BROOKLYN, New York – December 7, 2009 – Today Opium Magazine announced the launch of its new iPhone application, “Opiumʼs QuickFix with Jiggle Technology.” The app, available for $1.99 at the iTunes store for the iPhone and iPod Touch, will bring an app-exclusive story to its owners every week, along with giving access to all of OpiumMagazine.comʼs archives (just shake the iPhone for a random story). For the launch, the app features an all-new story by humor writer Jack Handey of Deep Thoughts fame.
Developed by Vince Donovan — an unholy hybrid of novelist and programmer, embodying the worst personal aspects of each — the app is being promoted by a series of commercials featuring Opiumʼs founding editor, Todd Zuniga, in locations around the world, including The Dead Sea, and Damascus Gate. In recent focus-group testing for the app, “enjoyment of literature rates” soared by 221%, while light “literacy-based wrist injuries” were reported by 21% of testers, due to the appʼs ground-breaking Jiggle Technology.
“Opium Magazine has always pushed for literature to rejoin the pop-culture conversation, and our QuickFix app helps us to continue that push,” said Opiumʼs founding editor, Todd Zuniga. “In fact, I think itʼs imperative that literary magazines create apps. Otherwise, the Books section of the App store will continue to farcically showcase ʻbooksʼ like ʻSelf Help Classicsʼ and ʻDog Tricks & Bark Machine.ʼ Ugh.”
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About Opium Magazine
Opium Magazine, a subsidiary of Opium for the Arts, a 501(c)(3) non-profit, is a literary humor publication headquartered in Brooklyn, New York. The website has been updated daily since its 2001 debut, and the print magazine, designed by award-winning designer David Barringer, has been published semi-annually since August 2005. Contributors include fiction writers Etgar Keret and Aimee Bender, artists Chuck Close and Vik Muniz, humorist Jack Handey, cartoonist Art Spiegelman, playwright Neil Labute, and many others. Opiumʼs homepage is www.OpiumMagazine.com.
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